Liquid Force Kiteboarding
364 2nd Street Suite #7
Encinitas, CA 92024

Phone: 760-943-8364
Fax: 760-943-8972

Customer Service -
Western US including Northwest, California, Southwest, Rocky Mountains & Midwest

Customer Service -
Eastern US including Northeast, Southeast, Great Lakes, South, Midwest

Website Questions -
Problems, inquiries or comments about liquidforce.com

General Marketing/Public Relations -

How long have you been a part of the LF Family?
I spread the seed.

Where did you grow up?
I haven’t.

When did you first get into wakeboarding/wakeskating?
When there was none.

What is your favorite thing about working at Liquid Force?
Freedom to create, and the pressure to want to run away --- it’s a love/hate thing.

What’s your average day at LF like?
I haven’t had one yet.

When you’re not at work, what do you spend your time doing?
I’m never at work . . .  and I spend it working.

What LF setup are you most stoked on?
The new one I’m working on at the moment.

What inspires you?
People being genuinely stoked on something you made, and my family.

Anything else to add?
Can I have a vacation?

How long have you been a part of the LF Family?
Since Tony stole me away from Surfing Magazine and I became LF’s first intern/errand boy… it was the summer of 1996. I started working as team manager in 1997 after I graduated… 10 years! Damn… I’m getting old!

Where did you grow up?
In the coolest town in the world! Nevada City, California… it’s in the Gold Country if anyone’s into US Gold mining history.

When did you first get into wakeboarding/wakeskating?
When my parents bought our first boat… the 16’ Seaswirl Tempo. It was back in 1992. Many good days were had slaishing on our directional wakeboard at Rollins Lake and Bullards Bar. Oh the memories…

What is your favorite thing about working at Liquid Force?
Not having to pay retail! Haha… I think my answer’s going to sound the same as everyone else’s, but it’s the family atmosphere here. Everyone gets along great and works well together. I love working with friends because it just makes the time spent here much more enjoyable. The crew works hard and does all they can to stoke out the customers and to keep making the best product around. Everyone here is super dedicated to our sport and our company… from the top to bottom; we’re all passionate about LF and wake sports… I love that!

What’s your average day at LF like?
Wake up at 9:00… go Wakeskate for a couple of hours. Check some emails… go to lunch… go back to the Lagoon to Wakeboard… make a few calls… go home. Haha… that’s what our team riders probably think we do. In reality, there never is an average day… that’s what keeps this job fresh. I honestly learn something new every day. The average day depends on the season. Some seasons I spend more time working on sales programs with our reps and dealers, and other times I’m working more on product with our design crew, or marketing plans with our marketing team. For the most part, though, a lot of time is spent on the phone, on emails, or in brainstorming meetings… No day is ever alike at LF. We should have our own reality TV show!

When you’re not at work, what do you spend your time doing?
Working…. When you’re in this industry, it’s your life. I love it, though. When I’m not working, I like to do any of the following… Surf, Wake, Ski (snow), skate, dominate the Encinitas YMCA softball league on our LF team, go to Dodgers Games, Eat..., travel, live life.

What LF setup are you most stoked on?
The SST for sure! I’ve been part of Silas’s underground test team and love the board. Besides that, I’d say I’m most stoked on the 2008 lineup that we’ve been testing. I’ve ridden a different setup every time I’ve gone for the last month, or so… it’s been fun.

What inspires you?
Creative people… I’m not super creative by nature, but I’ve been around creative people my entire life. These people have inspired me to never think anything is impossible. Whether it be my parents, our design team, or our riders, I love being around creative people that make me strive to do more.

Anything else to add?
Thanks for the support… oh yeah… Go to BROstock!

How long have you been a part of the LF Family?
I have been a part of the LF family for about 7 years I think, first as a wakeboarder then moved into the desk jockey position.

Where did you grow up?
Coeur d’ Alene, ID… WHAT?

When did you first get into wakeboarding/wakeskating?
1990… That is what happens when you grow up on a lake.
Tony Finn changed my life with conception of the Skurfer

What is your favorite thing about working at Liquid Force?
I think the fact that it still has that mom and pop feel to it. Everyone here is really to close and gets along really well. It definitely has the family feel to it. And that fact that if I have a dog or kids, there is a nursery and kennel right here in our office, which is nice…

What’s your average day at LF like?
Well, I usually show up about 15 minutes late and I use the side door so Wallace doesn’t see me. Then I space out for about an hour, just stare at my desk so it looks I’m working. I do that for about an hour after lunch as well, I’d say in any given week I usually only do about 15 minutes of actual real work.

When you’re not at work, what do you spend your time doing?
Working… If that makes sense? Being a team manager, my phone is always ringing every day of the week, every hour of the day, but it’s cool, because the team riders are some of my closest friends. I also try and spend time on the golf course, getting to the mountains, surfing, and working on my bronze. I guess if I’m not working, I try to act as if I was retired.

What LF setup are you most stoked on?
Right now I would have to say the SST wakeskate that Silas Thurman designed. Otherwise, I rode the Custom wakesurf board last week, and that thing is freakin’ awesome.

What inspires you?
Planning events, working on ads, and doing stuff for the team that really gets them fired up. I love giving a team rider a call and letting him/her know about the ad we just created or the trip we are sending them on or the BRO Stock event they get to attend, and hearing them in return just being super stoked on it.

Anything else to add?
Get out there and hit the wake like you’ve never hit it before…

How long have you been a part of the LF Family?
Just about a month and I’ve already knocked out my first BROstock!

Where did you grow up?
The Mighty Midwest, Wisconsin

When did you first get into wakeboarding/wakeskating?
I grew up snowboarding, and first hopped on a wakeboard after seeing some guys slashing the wake in front of my house on Lake Keesus. I think I got my first board as a birthday gift at age 16, I’ve been hooked ever since.

What is your favorite thing about working at Liquid Force?
The crew here is insane, it’s like a big family!

What’s your average day at LF like?
There is never an average day in Marketing/PR, which is why I love it!

When you’re not at work, what do you spend your time doing?
I’m down at the beach surfing, up in the mountains snowboarding, or out on the track racing motocross.

What LF setup are you most stoked on?
The new ’09 product that I’ve just seen has literally blown my mind!

What inspires you?
Passionate innovators that lead the path of progression.

Anything else to add?
We’re not here for a long time, we’re here for a good time!

How long have you been a part of the LF Family?
3 years

Where did you grow up?
Northern California

When did you first get into wakeboarding/wakeskating?
Me and my brother used to stand on our kneeboard when we were kids, then my dad got a skurfer. So I have been playing around with it on and off for a while.

What is your favorite thing about working at Liquid Force?
The family vibe and laid back environment. Also, getting to know cool people from all over the world. The company boat is a nice perk and working a block from the beach ain’t bad either.

What’s your average day at LF like?
Lots of emails, number punching, and skype chats/calls.

When you’re not at work, what do you spend your time doing?
Traveling, surfing, snowboarding, riding my motorcycle, hanging out with friends and family, and I have been known to party once in a while.

What LF setup are you most stoked on?
Lately, I have mostly been riding the Watson 38 with the Watson OT.   I was able to ride the new SST and the Press board and they are both sick!!!!

What inspires you?
Good people and good times

How long have you been a part of the LF Family?
6 years

Where did you grow up?
I lived most my life in Kansas, but I haven’t grown up yet.

When did you first get into wakeboarding/wakeskating?
6 years ago…..I was a late bloomer.

What is your favorite thing about working at Liquid Force?
Don Wallace is pretty cute.

What’s your average day at LF like?
I don’t know if I should incriminate myself.

When you’re not at work, what do you spend your time doing?
Boxing, snowboarding, soccer, eating cheese.

What LF setup are you most stoked on?
The Party Couch with the Can Coozie

What inspires you?
Everything and anything. Life can’t get much better than this.

Anything else to add?
LF is the most amazing family and I am honored to be a part of it. Booyah!

How long have you been a part of the LF Family?
I have been with the LF Family since 1997 when I signed on under (then) TX regional rep, Chad Stanley.  I continued to ride for LF up until 2005 when I joined the LF art department.  So, I guess I've been around for 10 years or so.

Where did you grow up?
I grew up in a suburb of Dallas, Texas; Wylie.  Lake Lavon is the home lake, REPRESENT!

When did you first get into wakeboarding/wakeskating?
I tossed my ski in the garbage as soon as I rode the Skurfer back in 1989.  Tibor Horvath with Team Morbid took me in and my wakeboarding evolved with the sport over the years.  I have also been wakeskating for about 10 years.

What is your favorite thing about working at Liquid Force?
The Crew.  Being able to work with my best friends and have a good time doing it.  The location.  The culture.  It is hard to nail down my favorite thing, it's all good!

What’s your average day at LF like?
Designing for LF is pretty fun.  Each day, Jamison, Ray and I are busy doing everything from research and development, fine arts, graphic design, photography and some product design, etc.  It seems to be an endless cycle of tasks which keeps us on our toes.  You might even catch us checking the surf from time to time...

When you’re not at work, what do you spend your time doing?
I spend a lot of that time with my girlfriend, Sarah and our dog Lola.  We travel, surf, wakeboard at the lagoon and bunch of other fun stuff.  I like to golf and play tennis, cycling, beer pong and bowling for drinking money. Play guitar everyday with my rhythm guru, Luequeda Blevins on bongos.

What LF setup are you most stoked on?
I have been partial to the Watson set-up for a while.  Then again, I just rode the Witness and I'm stoked on it.  I will be riding the Axis a bit this summer though.  Really stoked on the Custom Surfers too!  I can't wait to get mine.

What inspires you?
What doesn't?  Art, music, musicians, genuine people, not-so genuine people, athletes, good books, a good sunset in the surf....

Anything else to add?
Thanks to the LF crew!  You guys and girls are the poop!!!  I would also like to thank some people that have helped along the way and allowed me to get where I am now.  Thanks to my family, Sarah, Merle, Tibor Horvath, Ben Kaufman, couzin' Mike, Bates and Erin and the rest of Team Morbid though the members are few and far between, Thanks to Brian Schriewer for keeping me in business the whole time, Bill and Susie Geiger, Josh Cantor for relocating me to the dream spot, Michael Shane Kreymer for lending me his house, Brian Capen, and Rob for taking me skurfin' so much behind Matt's fishin' boat, Chad Stanley, Kubby, Tina and Cole Avance, Billy Ho Minchew, Jeremy Cline, Micah Creel, Brad Swearingen, Jordan and the Blacks, Kyle and the Claytons, Jeremy Hallford for the belief and the lecture for getting me the heck out of Texas, Jimmy Harvell, Phillip Parkinson, Mark Cascio, Richie Mckee, Brian Sasser, Brad Schnieder @ 454Tattoo, and everyone I didn't list...Thanks.

Where did you grow up?
Grew up in Orange County CA... Born in Littleton, CO near the Columbine massacre... then lived in Wisconsin til I was in 2nd grade, when I moved to Cali... stoked I bounced outta there because I would probably be a different person if I had stayed in the Mid-West. No disrespect to the big WI of course!

When did you first get into wakeboarding/wakeskating?
I have been going to Lake Powell and Mead since I was a yeah-high... so I have always been down with watersports.... don't tell anyone but I'm actually all about water skiing... just kiddin' suckas!

What is your favorite thing about working at Liquid Force?
There are two main reasons, 1st because I am doing what I love... designing graphic art for a dope company that seems to dig the stuff I create. I never have to dumb my art down for LF, I make something I think looks cool and everyone likes it for the most part... 2nd thing is that I basically get to hang with my friends all day... I have met some amazing people up in here and I am lucky to be involved with such an awesome group of homosapiens.

What’s your average day at LF like?
That is another cool thing... there is never really an average day... I get to design something different everyday... one day it might be a bunch of ads, the next a wakeboard graphic, a catalog, bindings, luggage, vests, apparel screen art, stickers, or pretty much anything else that you can think of such as vehicle wraps, POP, hats, promotional items, etc... so it always feels fresh and fun, I never get burned out on just designing one type of product.

When you’re not at work, what do you spend your time doing?
I go to underground/inde hip-hop shows and random concerts, attend art show openings (free alcohol is sweet), hang with Luequeda Blevins, tag on stuff, eat mexican food, I watch a sh*tload of movies, booze it up at the bars, stay up late and sleep all day...

What LF setup are you most stoked on?
Umm, I don't really know about that... I am more concerned/interested with the graphic aspects of the products... I love the artwork on the Team, Shane, Watson, PS3, pretty much our entire line of boards have elements that I think are sick.

What inspires you?
Seeing artwork and designs from companies, firms, designers and artists that I respect and that are original fresh ideas that push the boundries of what has previously been done before... oh yeah and Checking the waves 3-6 times a day... because I, uh, surf, yeah surf, thats it...

Anything else to add?
The LF Clicka blowing a hole in your speaka~>

How long have you been a part of the LF Family?
Round 2 - August 1, 2006

Where did you grow up?
Ramona, CA

When did you first get into wakeboarding/wakeskating?
1993 – Wake Tech Big Air

What is your favorite thing about working at Liquid Force?
Everyone that works here, it’s like a crazy family.

What’s your average day at LF like?
2 -3 times per week we’ll go wakeboarding on the lagoon early, testing product.  Answer emails for a few hours, have design sessions and reviews, timeline updates, meetings, phone calls and more emails.

When you’re not at work, what do you spend your time doing?
Whatever my kids want to do.

What LF setup are you most stoked on?
Everything in the works for 2008 – it will blow your mind.

What inspires you?
My family.

How long have you been a part of the LF Family?
Since 2003, I am on my second tour of duty with LF, I had a little vacation for 2 years, hey we all make mistakes…

Where did you grow up?
Well I’m only 5’7 so I never really grew UP, but I was born and raised in The City of Brotherly Love and Cheese steaks…Philadelphia

When did you first get into wakeboarding/wakeskating?
In high school, this guy I worked with had a boat so I told him I would teach him how to play golf if he took me out on his boat, the rest is history

What is your favorite thing about working at Liquid Force?
Even though we work really hard, it never feels like work…

What’s your average day at LF like?
It depends on how good the surf is…but depending on the season its getting pre-books in and hunting down people for dealer agreements or traveling to boat shows, soliciting closeout orders, emails and trying to make the rep’s jobs easier…they are not kidding when they say no day is the same.

When you’re not at work, what do you spend your time doing?
Hanging out with people from work! Hahaha surfing, wakeskating, snowboarding, riding bikes, finding new music, playing with my dog Jake…

What LF setup are you most stoked on?
Right now the SST…watching Silas work on that thing over the past 3 years has made me want to spend as much time as possible on it…

What inspires you?
How hard everyone works around here to be the best at what we do…I’ll never forget the day that Scot Leverett and I came to work a few minutes apart, I went home, slept, and came back the next day and Scot was still here putting the finishing touches on the Magalog…that inspires me…

Anything else to add?
What happened to mandatory surf meetings????

How long have you been a part of the LF Family?
2 years

Where did you grow up?
Los Angeles, CA

When did you first get into wakeboarding/wakeskating?
First week at LF

What is your favorite thing about working at Liquid Force?
The people I work with everyday

What’s your average day at LF like?
Sometimes busy sometimes chill but always fun

When you’re not at work, what do you spend your time doing?
Hockey, slayshin gnar, and Kealani’s

What LF setup are you most stoked on?
Trip w/ Alpha

What inspires you?
Stoking someone out

Anything else to add?
See you at Brostock!

How long have you been a part of the LF Family?
Since Jan 06

Where did you grow up?
Sun Valley, ID

When did you first get into wakeboarding/wakeskating?
13 with my Skurfer…

What is your favorite thing about working at Liquid Force?
My favorite thing about LF is that I get to work with good friends that all enjoy having fun and try to bring that vibe to work.  Oh yeah, free Monster.

What’s your average day at LF like?
My average day is filled with emails and phone calls to dealers and consumers and the occasional indo board crash next to my desk.  Taco Tuesday rules, Tuesday Softball games…

When you’re not at work, what do you spend your time doing?
Golf, party, Pool (billiards), Ping Pong, LF Shortstop

What LF setup are you most stoked on?
Watson 138 & Watson CT     

What inspires you?
My parents, having fun, , friends, some of the amazing letters we get here from stoked consumers, my personal desire to own an island someday…

Anything else to add?
This is my favorite job ever and I’m am stoked to find a place that I can work at and actually want to go to work….  I hope I can slow down on the Monster, it’s too good…  Encinitas rocks…   Wish gas was cheaper…

How long have you been a part of the LF Family?
I had been helping out the previous rep. for about four years, but “officially” been part of la familia since October ‘06.

Where did you grow up?
With Bill and Ted in San Dimas, CA.

When did you first get into wakeboarding/wakeskating?
Wow, umm, it was with some friends on a skurfer in Havasu, around ’96. We all had never been and at somebody’s lake house had all kinds of toys in the garage. We also tried a knee board and an air chair, that weekend, so does that still count? The first time actually “wakeboarding,” ’99 at another companies demo.

What is your favorite thing about working at Liquid Force?
The people I work with. Everyone here is fun to be around.

What’s your average day at LF like?
There are no average days for me, but most do involve driving, either 2 hrs to the office, or to accounts) email takes a few hours a day, and my phone never stops ringing.

When you’re not at work, what do you spend your time doing?
Hanging out with friends, bbq, whatever.

What LF setup are you most stoked on?
Axis with Limited Watsons.

What inspires you?
People watching esp. at airports.

Anything else to add?

How long have you been a part of the LF Family?
I signed as a team rider in May of 04 and started working for the company full time in June of 06, So 3 years

Where did you grow up?
Carpinteria CA

When did you first get into wakeboarding/wakeskating?
1999

What is your favorite thing about working at Liquid Force?
Being part of the LF family and all that comes with it.

What’s your average day at LF like?
Not to bad, I come into work.  Walk around to everyones office, say hello and exchange a hug and a kiss on the cheek.  I sit down at my desk, and solve all the worlds problems.  Then at the end of the day I go for a run or a kiteboard and snuggle into bed.

When you’re not at work, what do you spend your time doing?
Running, Kiteboarding.  Doing art or video.  Hanging with my GF.  Etc.

What LF setup are you most stoked on?
The Havoc Kites and the Recoil 133cm with Union bindings.

What inspires you?
The art department and the team riders and the sales people and the customer service people and the sales and marketing people and the team managers and the product developers and The Finn.

Anything else to add?
You’re the best around